The state health department launched the 'Viva Kerala' campaign with the aim of detecting and treating anemia in girls and women between the ages of 15 and 59. As part of this campaign, around 2.5 lakh people were tested for anemia through camps conducted using haemoglobinometers and health institutions. The campaign has a special focus on rural, urban, tribal and coastal areas in order to make Kerala an anemic-free state.

The results of the campaign revealed that 5,845 people were diagnosed with severe anemia (6.5-7.9 hgl), 50,121 with moderate anemia (8-10 hgl), and 51,816 with mild anemia (10-12.6 hgl). Anemia was found to be prevalent among all sections of women in society. Those suffering from mild anemia were educated on necessary changes in their diet and lifestyle, while primary health centers provided treatment for those with moderate anemia. Taluk and district level hospitals were equipped to provide treatment, including blood transfusions, for those suffering from severe anemia.

The campaign is being organized with special emphasis on rural, urban, tribal and coastal areas for an anaemic-free Kerala. The Viva Keralam campaign is being organized through camps conducted using haemoglobinometers and tests through health institutions.A special campaign was also conducted for various institutions, anganwadi workers, ASHA workers and health workers.People between the ages of 15 and 18 are being screened through RBSK nurses. Steps are being taken to address malnutrition, which is the main cause of anemia. Strong awareness is also being created through sub-centres, anganwadi workers, ASHA workers and Kudumbashree workers.